Richard Caron

The strategist, President and founder of B12. Marketing specialist.

HIS PASSION? The infinite possibilities for a brand.

Richard Caron has more than twenty-five years of experience in different sectors of the marketing world. A fine strategist and a high-level marketing and advertising professional, he shows leadership marked by his ability to rally teams and converge their efforts towards a common goal.

Perfectly bilingual and very familiar with the Quebec, Ontario, Alberta, Atlantic Canada markets and several markets of the United States, he has contributed to the growth of leading brands in various industries (retail, restaurant, e-comm as well as the advertising agency world) such as Aubainerie, McDonald’s Restaurants of Canada, Cora Restaurants, St-Hubert Restaurants, KFC, JUPA Sports, Graphics Workshop and the SportHawk International Airlines.

One of his greatest contributions was with McDonald’s as Senior Marketing Director
for Eastern Canada. His remarkable vision and tenacity led to the creation of the first mobile sampling unit for brewed coffee, specialty coffee and Smoothies… a revolution in experiential marketing at the time.
Today, this tactic has been deployed in all regions of Canada. This has greatly contributed to the relaunch of the McCafé brand. Enjoyed daily by consumers across the country. Richard is also a member of the Canadian Marketing Association and a speaker at the HEC Montréal School of Management.

He is particularly proud to continue his support in various non-profits, which have raised more than $ 1.9 million to date.