B12, Perfect team chemistry!

Richard Caron

Richard Caron

The strategist, President and founder of B12. Marketing specialist.

HIS PASSION? The infinite possibilities for a brand.

Richard Caron has more than twenty-five years of experience in different sectors of the marketing world. A fine strategist and a high-level marketing and advertising professional, he shows leadership marked by his ability to rally teams and converge their efforts towards a common goal.

Perfectly bilingual and very familiar with the Quebec, Ontario, Alberta, Atlantic Canada markets and several markets of the United States, he has contributed to the growth of leading brands in various industries (retail, restaurant, e-comm as well as the advertising agency world) such as Aubainerie, McDonald’s Restaurants of Canada, Cora Restaurants, St-Hubert Restaurants, KFC, JUPA Sports, Graphics Workshop and the SportHawk International Airlines.

One of his greatest contributions was with McDonald’s as Senior Marketing Director
for Eastern Canada. His remarkable vision and tenacity led to the creation of the first mobile sampling unit for brewed coffee, specialty coffee and Smoothies… a revolution in experiential marketing at the time.
Today, this tactic has been deployed in all regions of Canada. This has greatly contributed to the relaunch of the McCafé brand. Enjoyed daily by consumers across the country. Richard is also a member of the Canadian Marketing Association and a speaker at the HEC Montréal School of Management.

He is particularly proud to continue his support in various non-profits, which have raised more than $ 1.9 million to date.

Pierre Beaudry

Pierre Beaudry

The engager, associate advisor for B12. Business development specialist.

HIS PASSION? Being in the field.

Recognized for his unparalleled ability in business development and mobilization with many leading Quebec brands, Pierre Beaudry has over 25 years of experience as a senior executive in companies operating in various industries. A proud bearer of an official diploma from Disney International University, Pierre has contributed to many key projects over the course of his career to date. Two major initiatives stand out from his many achievements.

The first – He was one of the creators, but especially played a key role in the implementation and deployment of the Resto-bar St-Hub and St-Hubert Express concepts. These concepts have been – and still are – appreciated daily by thousands of Quebecers.

The second – He created and presented more than 500 conferences to more than 50,000 employees in Quebec’s major theaters, including the prestigious Bell Center,on two occasions. Énergie Cardio, Les Rôtisseries St-Hubert, Le Mouvement des Caisses Desjardins, Mike’s, Banque Laurentienne du Canada and la Société des alcools du Québec are some of the prestigious clients who relied on his great talent as an engager and motivator to increase the commitment and performance of their sales teams and their employees.

Pierre was also General Manager of five restaurants for La Cage Sports Brasserie Sportive for many years where he passionately demonstrated his leadership acumen with 30 managers and 325 employees under his responsibility.

B12 is proud to bring his unique experience and know-how in elevating team performance and the importance of a great customer experience to its clients.